A brand manager is responsible for identifying a brand, which matches the tastes of consumers. It is based on these findings that the managers decide marketing strategies and brands are established in the market.

Brand management courses introduce the students to thorough analysis of the competitive brands in the market, understanding consumer needs and executing promotional tools. These days branding is done through new media, like social networking sites and blogs, which is also known as e-branding.

This course is designed with an aim to provide participants with a 360-degree view of various practical and applicable aspects of marketing and brand management.